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Essentials of Services Marketing
by Christopher H. Lovelock

ISBN: 9789810686185
PUBLISHER: Pearson Education Centre
FORMAT: Paperback
PAGES: 720
PUBLICATION DATE: 28.05.2012
DIMENSIONS: 274mmX214mmX23mm 1414grams

DESCRIPTION:
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world s major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised FrameworkAn improved framework characterized by stronger chapter integration as well as tighter presentation and structure.Help instructors to prepare for lessons: Enhanced Instructor Supplements- Instructor s Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions.- Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. - Test Bank: Updated Test Bank that is Test Gen compatible.- Video Bank: Corporate videos and advertisements help link co

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