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We are All Weird
Author: Seth Godin

Product Details:
ISBN: 9780241209011
Format: Paperback
Pages: 112
Dims (mm): 129 x 178
Pub Date: 24-09-15
Pub Country: United Kingdom
Condition: NEW

Description:
We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolacto vegetarians? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how. "Read this book slowly and read it again, for the lessons are rich and wise." (Jacqueline Novogratz, founder, Acumen).

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  • Store location: Waitakere City, Auckland, NZ

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