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E-marketing
by Judy Strauss

ISBN: 9781292000411
PUBLISHER: Pearson Education Limited
FORMAT: Paperback

PUBLICATION DATE: 18.09.2013
DIMENSIONS: 233mmX180mmX23mm 738grams

DESCRIPTION:
For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.

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