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An Action Guide to Gaining Competetive Advantage.

by Warren J. Keegan, Hugh Davidson, with Elyse Arno Brill.

Paperback, 414 Pages, Published 2004. Back end page has a crease lengthways, and 2nd page in at back, top corner crease o/w very good copy, clean and tight.

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience.

POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.

Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing. Please click here to ask a question
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  • Seller location: Waitakere City, Auckland, NZ

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