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SECOND TO NONE

6 STRATEGIES FOR CREATING SUPERIOR CUSTOMER VALUE

Ian Brooks

Published Nahanni Business, Auckland
First published 1997 - this third printing 2002

192 pages

s/c approx 23.5cm x 15.5cm - slight creasing of cover - sticker residue on cover - no inscriptions

'In this crowded and competitive marketplace, those who understand value best will win. Those who do not will struggle.'

This best-selling book by one of New Zealand's leading business advisers will change the way you and your staff think about business.
SECOND TO NONE will give you practical tips to improve the way you run your business.

'I enjoyed a presentation that Ian gave on the "6 Strategies for Creating Superior Customer Value" so much that I bought 200 copies of the pocket edition, one for every manager in ASB Bank. It's a gem.'
(Ralph Norris, Managing Director, ASB Bank)

"The premise 'building customer value is the essence of building business value' is right on target. Ian's writing is practical yet challenging, it's provocative yet accessible. Most importantly, it's fun and loaded with ideas for action."
(Douglas Myers, Chairman, Lion Nathan) Please click here to ask a question
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  • Seller location: Kaiapoi, Canterbury, NZ

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