New item Pay Now
Add this item to Cart for a combined free shipping deal
Click to enlarge photo

Listing Detail Tabs

Strategic Marketing Problems
Author: Roger A. Kerin

Product Details:
ISBN: 9780273768944
Format: Paperback
Pages: 744
Dims (mm): 213 x 272
Pub Date: 27-09-12
Pub Country: United Kingdom
Condition: NEW

Description:
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.

- Highest positive percentage feedback bookstore on Trade Me

- All our books are brand new and are supplied to us per order from their publisher

- Please allow approximately 5-7 workdays for delivery (longer for rural) Please click here to ask a question
Your question and answer privileges have been disabled.
You must log in to view questions and answers on this listing. We recommend reading questions before you make any purchases.
Please log in to view questions and answers on this listing. We recommend reading questions before you make any purchases. Available only to approved bidders. You must be an authenticated member to ask questions Find out more about becoming authenticated. Your account is in debt Your current account balance is You must credit your account to use this feature.
Firearms Licence #
By entering my licence number, I confirm I am aware of my obligations under the Arms Act.
Transaction details may be provided to police in accordance with the Terms & Conditions.
Your current account balance is Please note you will lose your question and answer privileges if your account is in debt for more than 2 weeks. Credit your account.
I confirm that I am over 18 years old.
To prevent your personal details being misused please do not put emails or phone numbers in questions. Failure to comply may result in the suspension of your account. The seller cannot add a Buy Now price once bidding has started.

Shipping options

Buy more than one item and pay for shipping only once
  • For one or more items$2.95
  • Second or more items - combined delivery$0.00
  • Store does not allow pick-ups
  • Store location: Waitakere City, Auckland, NZ

Payment options

  • NZ bank deposit