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Description
Marketing for Hospitality and Tourism Author: Dr. Philip T. Kotler
Product Details: ISBN: 9781292156156 Format: Paperback Pages: 688 Dims (mm): 216 x 276 Pub Date: 11-10-16 Pub Country: United Kingdom Condition: NEW
Description: For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
- Highest positive percentage feedback bookstore on Trade Me
- All our books are brand new and are supplied to us per order from their publisher
- Please allow approximately 5-7 workdays for delivery (longer for rural)
Details
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