Pitch Doctor: Presenting to Win Multi-Million Dollar Accounts By Neil Flett

Hardback, Prentice Hall, 1996. 287pp, in very good condition.

A classic marketing and presentation how-to, and a great read.

Never before has a book focused on the art of presenting to win multi-million dollar accounts. Pitch Doctor combines the Rogen Organisation's unique communication and presentation methods with the experience gained from coaching, watching and winning major pitches in more than 20 countries.

As CEO of Rogen International, Neil Flett offers hundreds of proven pitching and presentation tips, plus practical advice for each part of the pitch process, from taking the brief to signing the contracts.

Experience gained in pitches ranging from $100,000 advertising accounts to the Pitch of the Century - the $10-billion-dollar Sydney 2000 Olympic win for Sydney, Australia - is offered in an easy-to-follow, common sense style.

This book is essential reading for anybody involved in selling and pitching for large accounts. The hundreds of ideas and handy tips can be applied to pitch after pitch.

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