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Description
Strategic Brand Management Author: Kevin Lane Keller
Product Details: ISBN: 9780273779414 Format: Paperback Pages: 600 Dims (mm): 214 x 274 Pub Date: 29-10-12 Pub Country: United Kingdom Condition: NEW
Description: bFor students, managers and senior executives studying Brand Management.br//bp Kellers market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo./pp /ppThis Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:/pb/b
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| Destination & description | Price | |
|---|---|---|
| For one or more items | $2.95 | |
| Second or more items - combined delivery | $0.00 | |
| Shipping more than one item | No extra charge | |
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Strategic Brand Management
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southernskies
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