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Description
How to Write a Marketing Plan Author: John Westwood isbn: 9780749461508
"How to Write a Marketing Plan" makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan.
Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.
"How to Write a Marketing Plan" is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.
2010 Paperback 144 pages As-new unread condition
3 DAY DISCOUNT SALE: We have selected items heavily reduced (no buy-now) until Thursday 30/3, check our listings.
COMBINED SHIPPING: I will ship up to 6 books together for 4.90 p&p, above this it may be a little more depending on size eg I can send 5kg for 9.80 p&p.
Details
Shipping & pick-up options
Destination & description | Price | |
---|---|---|
p&p Fast Post NZ Wide 1st item | $4.90 | |
2nd - 6th items shipped with 1st | $0.00 |
Seller does not allow pick-ups
Payment Options
Pay Now, NZ Bank Deposit