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Marketing: Defined, Explained, Applied by Michael Levens

ISBN: 9781292042220 PUBLISHER: Pearson Education Limited FORMAT: Paperback

PUBLICATION DATE: 1.11.2013 DIMENSIONS: 273mmX216mmX11mm 628grams

DESCRIPTION: For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students' learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organizational style of the text clearly presents key information that draws students into the material, allowing them to use their text rather than passively read it. The second edition features a new format that makes it easier for students to study and learn the material. MyMarketingLab New Design is now available for this title! MyMarketingLab New Design offers: *One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses. *A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization. *New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work. *Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course. *Discussion Board: The discussion board provides students with a space to respond and react to the disc

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