Pay Now
Combined shipping Add this item to Cart for a combined free shipping deal
Click to enlarge photo

Listing Detail Tabs

Listen First! Turning Social Media Conversations Into Business Advantage
by Stephen D. Rappaport

Hardback, 2011, 302pages, excellent condition

Listen First! responds to four questions often heard: what is listening to social media, how it is used, how it is done, and where is it headed? Currently there isn't an authoritative source that organizes and synthesizes what is known about social medai listening and presents it in a way that was useful for making marketing and branding decisions. This book is the response to fill that void.
The author explains the state of the art in social media listening, selecting cases based on solid research that stand up to careful scrutiny and whose methods supported doing excellent listening work. This book will start the conversation on online listening in all companies who want to run more efficiently. Author Bio (3900 characters maximum): Stephen Rappaport is the lead author of the Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation. At ARF, Steve is knowledge solutions director and speaks at industry conferences, lectures at leading business schools like Columbia and NYU, and publishes in academic journals and the Trade Press.
"This superb book synthesizes the industry's best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage."
?Dave Hudson, CEO, NM Incite, a joint venture of McKinsey and Nielsen

"Listening is a business imperative . . . especially in a world of empowered consumers. Brands are getting built and nurtured in a very different way. This book is a must read for anyone who wants to succeed in this new world order."
?Stan Sthanunathan, Vice President, Marketing Strategy & Insights, Coca-Cola Please click here to ask a question
Your question and answer privileges have been disabled.
You must log in to view questions and answers on this listing. We recommend reading questions before you make any purchases.
Please log in to view questions and answers on this listing. We recommend reading questions before you make any purchases. Available only to approved bidders. You must be an authenticated member to ask questions Find out more about becoming authenticated. Your account is in debt Your current account balance is You must credit your account to use this feature.
Firearms Licence #
By entering my licence number, I confirm I am aware of my obligations under the Arms Act.
Transaction details may be provided to police in accordance with the Terms & Conditions.
Your current account balance is Please note you will lose your question and answer privileges if your account is in debt for more than 2 weeks. Credit your account.
I confirm that I am over 18 years old.
To prevent your personal details being misused please do not put emails or phone numbers in questions. Failure to comply may result in the suspension of your account. The seller cannot add a Buy Now price once bidding has started.

Shipping options

  • P&P All NZ upto 4 auctions$5.50
  • P&P All NZ for one auction$4.50
  • Free Shipping in NZ for 5 auctions or more$0.00
  • Seller does not allow pick-ups
  • Seller location: North Shore, Auckland, NZ

Payment options

  • NZ bank deposit
  • Card payments
    • Pay Now

    Pay Now includes:

    Buyer Protection Learn More