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Description
BRAND NEW Please allow 4-7 working days for delivery This item is shipped from our NZ warehouse
Principles of Marketing by Philip Kotler
ISBN: 9780273786993 PUBLISHER: Pearson Education Limited FORMAT: Paperback PAGES: 720 PUBLICATION DATE: 21.03.2013 DIMENSIONS: 274mmX214mmX24mm 1330grams
DESCRIPTION: For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
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- In Stock with our supplier shipped from our NZ Warehouse
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