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This is an auction for THE DEVIANT’S ADVANTAGE: HOW FRINGE IDEAS CREATE MASS MARKETS by Ryan Mathews & Watts Wacker.

“Consultants (and "futurists") Mathews and Wacker present a book about cashing in on weird ideas. Defining deviance as "something or someone operating in a defined measure away from the norm," the authors examine the transformation that takes fringe ideas-such as jazz, holistic medicine, and even personal computing-into mass markets. They use examples such as Virgin mogul Richard Branson (whom they call a "poster boy" for deviance, because of his notion that everyday people should be able to have a lifestyle that would normally be closed to them) to show the process of taking a peripheral idea mainstream and applying it to one's business, even addressing the inevitable occurrence of the once-fringe idea becoming cliché. Although laden with trendy made-up words, e.g., "devox" and "prescreen," Mathews's and Wacker's intriguing book is a fun mix of business savvy and social commentary that will surely appeal to the Fast Company crowd.”
- Publishers Weekly (US)

Very favourable reviews on

Large format (trade) paperback 2003.

305 pages.

Very good condition.

The cost of shipping is $4.95 (ordinary post) or $5.95 (tracked mail). If you are on rural delivery and want tracked mail, the shipping cost will be $8.95.

There is of course no charge for shipping if you collect this book from my shop in Palmerston North following the auction.

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Shipping options

  • NZ Post or courier$4.95
  • tracked mail$5.95
  • tracked mail for Rural Delivery (RD)$8.95
  • Seller allows pick-ups
  • Seller location: Palmerston North, Manawatu, NZ

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