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Lovemarks: the Future Beyond Brands
by Kevin Roberts, CEO Worldwide, Saatchi & Saatchi

Kevin Roberts, formerly CEO of Lion Nathan NZ, now CEO Worldwide of creative agency Saatchi & Saatchi, examines the future beyond brands and the way forward for business. Brands, Roberts argues, are running out of juice.

More and more people in the world have grown to expect great performance from products, services and experiences - and most of the time products, services and experiences deliver that great performance. Our cars drive well, the french fries we eat are crisp, our dishes shine.

So, in today's market, what makes one brand inspirational, while another brand struggles? The answer is that the inspirational brand is most likely a Lovemark. Lovemarks transcend brands. They deliver beyond public expectations. Like great brands, they command high levels of respect - but, unlike great brands, Lovemarks also reach for your heart, creating an intimate, emotional connection.

In this brilliantly conceived and designed work, Roberts advocates infusing brands with the Lovemark elements of mystery, sensuality and intimacy. With lively anecdotes, living examples and graphic illustrations drawn from the world over (including many from New Zealand), this book challenges, entertains and educates in one brilliant package.

Hardback, 2004, 221pages, very good condition

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  • Seller location: North Shore, Auckland, NZ

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