ISBN - 9780749461508 The Sunday Times 130 pages

Do you want to succeed in business?

Are you making the right decisions?

Are you struggling to think creatively?

It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results.

How to write a marketing plan makes the task much easier. This revised edition is packed with exercises and looks at all the essential stages of putting a plan together.