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"Identity design (logos, letterhead, web sites, etc.) is one of the most popular topics in design books, and IDENTITY CRISIS! takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success. Readers will get an inside look at the challenges of redesigning identities. They'll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image." review:

"FIVE STARS!!! Each makeover is compared with the old image. The text explains the story behind the need for design and the concept of the design. It goes through things like what the logos are suppose to mean to the public, what the design elements signify and things like that. Pictures included examples of how the new design is applied over the company's promotional material, e.g. brochures, namecards, letterheads, websites, products, etc. At the end of each case study is a quick tip from the designer on the project. This book is useful for graphic designers and brand marketers."

ABOUT THE AUTHOR: Jeff Fisher has been designing logos, creating corporate identity systems and branding organisations, businesses and products for nearly 30 years. His work has been featured in HOW, Print, Graphic Design: usa and other international design publications.

Large format hardback 2007.

216 pages.

Near new condition.

The cost of shipping is $4.95, or $6.95 by tracked mail. If you are on rural delivery and want tracked mail, the shipping cost will be $9.95.

There is of course no charge for shipping if you collect this book from my shop in Palmerston North following the auction.

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  • shipping via NZ Post$4.95
  • tracked mail$6.95
  • tracked mail for Rural Delivery (RD)$9.95
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  • Seller location: Palmerston North, Manawatu, NZ

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