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Description
Consumer Behaviour Author: Michael R. Solomon
Product Details: ISBN: 9781442553583 Format: Paperback Pages: Dims (mm): x Pub Date: 24-10-12 Pub Country: Australia Condition: NEW
Description: Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date . It provides students with the best possible introduction to this fascinating discipline.
- Proud to be a NZ based bookseller and employer since 1999
- All our books are brand new and are supplied to us "per order" from their publisher
- Please allow approximately 5-7 weekdays for delivery (longer for rural)
Details
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