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Description
BRAND NEW Please allow 5-7 working days for delivery This item is shipped from our NZ warehouse
Consumer Behaviour by Leon G. Schiffman
ISBN: 9781442561533 PUBLISHER: Pearson Education Australia FORMAT: Paperback
PUBLICATION DATE: 15.10.2013
DESCRIPTION: Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics and exciting new Instructor Resources, including local video examples on the Companion Website.
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