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Description
Essentials of Services Marketing Author: Jochen Wirtz
Product Details: ISBN: 9781292089959 Format: Paperback Pages: 720 Dims (mm): 216 x 276 Pub Date: 02-05-17 Pub Country: United Kingdom Condition: NEW
Description: Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
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| Destination & description | Price | |
|---|---|---|
| For one or more items | $2.95 | |
| Second or more items - combined delivery | $0.00 | |
| Shipping more than one item | No extra charge | |
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Essentials of Services Marketing
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