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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers by Bridget Brennan

2011 Paperback in VG cond

“Bridget Brennan’s book provides a highly readable road map to help marketers and salespeople understand women’s beliefs, values, and sensitivities. Given that women account for a high percentage of purchases, while many products are developed and sold by men, a reading of Bridget’s book will go a long way to closing this gap and improving the satisfaction of both genders.” —Philip Kotler, S. C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University

“Bridget Brennan’s highly informative and entertaining book provides keen–and unusual–insights into both the psychological makeup of women consumers and the demographic facts that everyone in business needs to know in order to execute marketing strategies in this challenging economic environment. Long live the Female Economy!” —Joseph V. Tripodi, chief marketing and commercial officer, The Coca-Cola Company

"Ms. Brennan is all about the commerce she observes. 'If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle.' [She] explores the marketing opportunities offered by trends…all of which leave women making even more buying decisions." –Wall Street Journal

"Is the customer always right? Yes, She is: An entertaining and …rich account of…untapped opportunities. Fun and anecdotal." --Financial Times

"Lively, insightful and relentlessly engaging…should be required reading for anyone burdened with a Y chromosome." –Fortune Small Business

"Brennan details the major trends behind female spending and provides strategies for companies to crack the code." –Forbes Woman Please click here to ask a question
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  • Seller location: Dannevirke, Hawke's Bay, NZ

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