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Built to Sell: Creating a Business That Can Thrive by John Warrillow

ISBN: 9781591843979 PUBLISHER: Penguin Putnam Inc FORMAT: Hardback PAGES: 153 PUBLICATION DATE: 21.07.2011 DIMENSIONS: 210mmX133mmX18mm 286grams

DESCRIPTION: According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company - even if it's profitable - can stand on its own. To illustrate this, Warrillow introduces readers to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and an old family friend, who encourages Alex to pursue three criteria to make his business sellable.

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