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Entrepreneurship for Everyone A Student Textbook

By Robert Mellor
If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.
Table of Contents

PART A: PRINCIPLES Developing People and Competencies The Economics of Entrepreneurship and Innovation Promoting Creativity PART B: PRACTICE Gaining Strategic Advantage The Marketing Plan The Business Plan PART C: CONTEXT Intellectual Capital Knowledge Management Presentation Technique PART D: SPECIALISMS Technical Innovation The Biotechnology Revolution Green Entrepreneurship A Sustainable Development Challenge Enterprise in Health and Social Care Journalism and Media Entrepreneurs General Characteristics of the Creative Arts PART E: ACTION Growing the Venture
Paperback, 2009 , 242 pages, very good condition
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  • Seller location: North Shore, Auckland, NZ

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