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How to make a successful business journey

Research shows that roughly half of all start-up businesses fail within the first three years, and the majority of failures happen because business owners aren't prepared enough to deal with the challenges that can affect them. In other words, they haven't done enough planning.

Creating a business plan should be one of the first things you do when you think of starting up a company, and it's an important document to turn to time and again as your business develops - especially in these difficult financial times. Accessible and easy to read, the GOOD SMALL BUSINESS PLANNING GUIDE shows readers how to:

- Understand the importance of planning - and its many benefits
- Analyse their business, marketplace and customers
- Create and implement a compelling business plan
- Update and refresh the plan for different audiences
- Spot problems in advance and work out how to deal with them

Paperback - large format - 356 pages

Published 2009

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  • Seller location: Hamilton, Waikato, NZ

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