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The Spectacular and Utterly True History of Tui
By James Griffin

Tui, the little beer that did. This is the story of 125 years of brewing, ever since a bloke by the name of Henry Wagstaff made the mental leap between having the best cuppa tea he'd ever tasted, made with water from the Mangatainoka River, to thinking he should start a brewery there, deep in the middle of nowhere. From Henry's larrikin early days to today, with the iconic 'Yeah, Right' billboards, the Tui girls and people in orange shirts smashing into each other trying to catch a cricket ball, this is the story of a company and a brew not scared to follow its own path. Tui is the beer with a philosophy of not taking anything, especially authority, too seriously. This is also the story of a small brand that, thanks to this philosophy, outgrew its regional roots to become a national player in a market that does love a beer or two. Tui is, in this sense, a classic Kiwi success story.

About the Author - James Griffin was one half of the creative pair behind Outrageous Fortune, which won him the Air New Zealand Screen Award for Best Script Drama/Comedy in 2007 and also the award for Best Script at the 2007 Qantas Television Awards. James also co-wrote the 2006 blockbuster hit Sione's Wedding with Oscar Kightley. He is currently Head Writer at South Pacific Pictures. Other television credits include Mercy Peak, Spin Doctors, bro'Town (as story producer), Gloss, Funny Business, Marlin Bay, More Issues, Plainclothes, That Comedy Show, Citylife, The Chosen, Jacksons Wharf, Shortland Street, Street Legal, Being Eve, The Almighty Johnsons, and Blue Rose.

Format: Hardback, 160 pages
Other Information: Color illustrations
Published In: New Zealand, 08 March 2015
Publisher: Upstart Press Ltd
Dimensions: 21 x 29.7 x 2.3 centimetres (0.81 kg)
Age Range: 15+ years Please click here to ask a question
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  • Seller location: Hastings, Hawke's Bay, NZ

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