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Digital Shift
Author: Jeff Scheible

ISBN: 9780816695744
Format: Paperback
Number Of Pages: 176
Published: 1 June 2015
Country of Publication: US
Dimensions (cm): 20.3 x 12.7 x 1.78
Description:


Emoticons matter. Equal signs do, too. This book takes them seriously and shows how and why they matter.Digital Shift explores the increasingly ubiquitous presence of punctuation and typographical marks in our lives?using them as reading lenses to consider a broad range of textual objects and practices across the digital age.

Jeff Scheible argues that pronounced shifts in textual practices have occurred with the growing overlap of crucial spheres of language and visual culture, that is, as screen technologies have proliferated and come to form the interface of our everyday existence. Specifically, he demonstrates that punctuation and typographical marks have provided us with a rare opportunity to harness these shifts and make sense of our new media environments. He does so through key films and media phenomena of the twenty-first century, from the popular and familiar to the avant-garde and the obscure: the mass profile-picture change on Facebook to equal signs (by 2.7 million users on a single day in 2013, signaling support for gay marriage); the widely viewed hashtag skit in Jimmy Fallon'sLate Night show; Spike Jonze...

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