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The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
by Clara Shih (Author)

Join the conversation--www.thefacebookera.com.

Fan the book--www.facebook.com/thefacebookera.

Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friends--and talking about your brands. They’re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them!

Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too.
Includes a practical 60-day action plan for positioning your company to win in the Facebook Era
For companies of all sizes, in all industries--and business functions ranging from marketing to operations
By Clara Shih, creator of Faceconnector, the first business application on Facebook
Learn how to…
Understand how social networking transforms our personal and professional relationships
Why social networking will have business impact comparable to the Internet
Use online social networks to hypertarget your customers
Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance
Define and implement your optimal social networking brand strategy
Ask the right questions, set the right goals and priorities, and execute on it
Implement effective governance and compliance
Understand and mitigate the risks of social networking/Web 2.0 initiatives
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  • Seller location: Christchurch City, Canterbury, NZ

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