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The Second Life Herald
Author: Peter Ludlow

ISBN: 9780262513227
Format: Paperback
Number Of Pages: 312
Published: 15 October 2009
Country of Publication: US
Dimensions (cm): 22.9 x 15.2 x 1.9
Description:
Choice Outstanding Academic Title, 2008. and Winner, Media and Cultural Studies category, 2007 Professional/Scholarly Publishing Awards for Excellence Competition presented by the Association of American Publishers, Inc. When a virtual journalist for a virtual newspaper reporting on the digital world of an online game lands on the real-world front page of the "New York Times, " it just might signal the dawn of a new era. Virtual journalist Peter Ludlow was banned from The Sims Online for being a bit too good at his job--for reporting in his virtual tabloid the "Alphaville Herald" on the cyber-brothels, crimes, and strong-arm tactics that had become rife in the game--and when the "Times, " the BBC, CNN, and other media outlets covered the story, users all over the Internet called the banning censorship. Seeking a new virtual home, Ludlow moved the "Herald" to another virtual world--the powerful online environment of Second Life--just as it was about to explode onto the international mediascape and usher in the next iteration of the Internet. In "The Second Life Herald, " Ludlow and his colleague Mark Wallace take us behind ...

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