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Moscow Prime Time Author: Kristin Joy Roth-Ey

ISBN: 9780801448744 Format: Hardcover Number Of Pages: 320 Published: 15 April 2011 Country of Publication: US Dimensions (cm): 23.5 x 15.6 x 2.6 Description:

When Nikita Khrushchev visited Hollywood in 1959 only to be scandalized by a group of scantily clad actresses, his message was blunt: Soviet culture would soon consign the mass culture of the West, epitomized by Hollywood, to the "dustbin of history." In Moscow Prime Time, a portrait of the Soviet broadcasting and film industries and of everyday Soviet consumers from the end of World War II through the 1970s, Kristin Roth-Ey shows us how and why Khrushchev's ambitious vision ultimately failed to materialize.

The USSR surged full force into the modern media age after World War II, building cultural infrastructures-and audiences-that were among the world's largest. Soviet people were enthusiastic radio listeners, TV watchers, and moviegoers, and the great bulk of what they were consuming was not the dissident culture that made headlines in the West, but orthodox, made-in-the-USSR content. This, then, was Soviet culture's real prime time and a major achievement for a regime that had long touted easy, everyday access to a socialist cultural experience as a birthright. Yet Soviet success also brought complex and unintende...

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