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Well made New Zealand: A century of trademarks
by Richard Wolfe

Very good paperback

Auckland, New Zealand: Reed Methuen, 1987.
138 pages
"Numerous b&w illustrations of New Zealand trademark designs and logos for various products, mostly from the first half of the 20th century In Well Made New Zealand Richard Wolfe explores the fascinating history of trademarks, selecting from the enormous number registered in the last 100 years to paint an entertaining and informative picture of changes in New Zealand society. He shows how the symbolism employed in trademarks of different eras reflects New Zealand's developing sense of nationhood, and the gradual cutting of ties with mother Britain. This book will appeal to people of all ages. Older readers will enjoy the nostalgia of seeing again long-forgotten names and images. For the young there is the fascination of learning the history of so many familiar signs and brands, many of which have endured for decades. In Well Made New Zealand Richard Wolfe explores the fascinating history of trademarks, selecting from the enormous number registered in the last 100 years to paint an entertaining and informative picture of changes in New Zealand society. He shows how the symbolism employed in trademarks of different eras reflects New Zealand's developing sense of nationhood, and the gradual cutting of ties with mother Britain. This book will appeal to people of all ages. Older readers will enjoy the nostalgia of seeing again long-forgotten names and images. For the young there is the fascination of learning the history of so many familiar signs and brands, many of which have endured for decades."
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  • Seller location: Waimate, Timaru - Oamaru, NZ

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