New item Pay Now
Add this item to Cart for a combined free shipping deal
Click to enlarge photo

Listing Detail Tabs

This item has FREE SHIPPING to any address in NZ

NOTE: Item will ship from our US warehouse. A handling time of 2-4 business days applies for all orders. Delivery will then take 3-10 working days.

Selling War

Condition: BRAND NEW
ISBN: 9781612347721
Author(s): Steven J Alvarez
Year: 2016
Publisher: Potomac Books
Dimensions: 150 x 22 x 210 (w x l x h)
Pages: 384

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Failure to communicate In the spring of 2004, army reservist and public affairs officer StevenJ. Alvarez waited to be called up as the U.S. military stormed Baghdadand deposed Saddam Hussein. But soon after President Bush's famousPR stunt in which an aircraft carrier displayed the banner 'MissionAccomplished,' the dynamics of the war shifted. Selling War recountshow the U.S. military lost the information war in Iraq by engaging thewrong audiences, that is, the Western media, ignoring Iraqi citizensand the wider Arab population, and playing mere lip service to thedirective: 'put an Iraqi face on everything.' In the absence of effectivecommunication from the U.S. military, the information void wasswiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts tocreate and maintain a successful, stable country were complicatedand eventually frustrated. Steven J. Alvarez couples his experiences as a public affairs officerin Iraq with extensive research on communication and governmentrelations to expose why communications failed and led to the breakdownon the ground.
A revealing glimpse into the inner workingsof the military's PR machine, where personnel become stewards ofpresidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executedin Iraq. Alvarez's candid account demonstrates how a fundamentallack of understanding about how to wage an information war has ledto the conditions we face now: the Please click here to ask a question
Your question and answer privileges have been disabled.
You must log in to view questions and answers on this listing. We recommend reading questions before you make any purchases.
Please log in to view questions and answers on this listing. We recommend reading questions before you make any purchases. Available only to approved bidders. You must be an authenticated member to ask questions Find out more about becoming authenticated. Your account is in debt Your current account balance is You must credit your account to use this feature.
Firearms Licence #
By entering my licence number, I confirm I am aware of my obligations under the Arms Act.
Transaction details may be provided to police in accordance with the Terms & Conditions.
Your current account balance is Please note you will lose your question and answer privileges if your account is in debt for more than 2 weeks. Credit your account.
I confirm that I am over 18 years old.
To prevent your personal details being misused please do not put emails or phone numbers in questions. Failure to comply may result in the suspension of your account. The seller cannot add a Buy Now price once bidding has started.

Shipping options

Shipping price is per item
  • Please allow 1-2 days handling, 3-7 days shipping$0.00
  • Store does not allow pick-ups
  • Store location: Auckland City, Auckland, NZ

Payment options

  • NZ bank deposit