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The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience

Condition: BRAND NEW
ISBN: 9780762453061
Author(s): Howard Stoeckel
Format: Hardcover
Year: 2014
Publisher: Running Press Book Publishers
Dimensions: 152 x 231 x 23 (w x l x h)
Pages: 238

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Description:
Wawa, a family business with a history in dairy and manufacturing, expanded into retail in 1964, offering a friendly, personal alternative to supermarkets. Since then, the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areas--fuel, convenience, and food--all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent? With a mixture of personal history and business advice, Howard Stoeckel discusses the last 50 years of Wawa's growth, development, and expansion. It's the story of how a small company with a funny name made a big difference, and all it took was a little goose sense.

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  • Store location: Auckland City, Auckland, NZ

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