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When You Care Enough: The Story of Hallmark Cards and Its Founder
by Joyce C. Hall and Curtiss Anderson

Hardback, 1992, 233pages, good condition, small tear/hole in jacket

"Joyce C. Hall's father left home when Hall was just nine. He was raised by his mother living in poverty and lacking any formal education. To help his mother he began selling perfume door-to-door at age nine.
In 1910, Hall dropped out of high school, jumped a train and headed to Kansas City to seek his fortune and make his mark in the business world. He arrived in Kansas City with two shoeboxes full of scenic picture postcards he hoped to sell to dealers throughout the Midwest. And he prospered.

He was a quiet, serious, highly sensitive young man. He went from jobbing postcards as a teenager to manufacturing and selling his own line in six years. A small room at the YMCA was where he lived and was what he used as his office. He had so little cash he couldn't afford to pay a horse-drawn cab to get him there. But, he had his dream and he had plans to make them happen. His plan...launching a mail-order program using the samples he stored under his bed at the Y. He printed invoices, and started mailing packages of a hundred postcards to dealers throughout the Midwest. Some dealers kept the cards and never paid. Some sent back the unsolicited cards with angry notes. But, about a third of the dealers mailed him a check. In just a few short months, the 18-year-old Hall had earned $200, enough to open a checking account for his promising new business.
In a matter of a few years, his postcard business had grown large enough that he asked his older brothers Rollie and Willliam to join him and open a specialty store, the Norfolk Post Card Company, selling both postcards and stationery. Although they were doing well, he worried that postcards were losing there appeal and thought that selling higher end greeting cards, Valentines and Christmas cards with envelopes might be more profitable..." Please click here to ask a question
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  • Seller location: North Shore, Auckland, NZ

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