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Applying E-commerce in Business
Author: Rana Tassabehji

ISBN: 9780761948759
Format: Paperback
Number Of Pages: 376
Published: 17 March 2003
Country of Publication: GB
Dimensions (cm): 24.4 x 17.0 x 1.9
Description:
This book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. It is written with a European perspective with examples that are drawn from around the globe, consistent with the nature of e-commerce.

Visit the companion website

An companion web site with links to exercises, further reading sections and teaching materials is available at www.tassabehji.co.uk

This textbook gives an overview of e-commerce, relevant issues and frameworks.

It looks at the foundations on which e-commerce is built - the technology. Managers and students of management must have an understanding of the infrastructure and inextricable linkages between processes and technology in a 21st century business. It is no longer acceptable or good business practice for technology to be the sole responsibility of IT departments.

The book then goes on to examine businesses that have been buil...

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