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The Market Structure of Sports Author: Gerald W. Scully

ISBN: 9780226743950 Format: Paperback Number Of Pages: 214 Published: 17 December 1993 Country of Publication: US Dimensions (cm): 21.5 x 14.0 x 1.7 Description: Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s. This book offers technical insights that will interest business economists and professionals in sports management.

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