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The TV Brand Builders
Author: Andy Bryant

ISBN: 9780749476687
Format: Paperback
Number Of Pages: 328
Published: 19 March 2016
Country of Publication: GB
Dimensions (cm): 23.4 x 15.6 x 2.8
Description:


In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? The TV Brand Builders reveals the secrets of successful marketing and promotion in the world of television. With many illustrations and examples drawn from major broadcasters such as the BBC, UKTV and NBCUniversal, the marketing, advertising and design techniques that work best in TV are brought to life, from launching blockbuster dramas to promoting major sporting events and from building online trailers to creating entirely new TV channels.



The TV Brand Builders provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices and social media. The discussion is supported throughout with examples of creative and innovative marketing from the world's leading media companies,...

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