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Innovation
Author: Kim Chandler McDonald

ISBN: 9780749469665
Format: Paperback
Number Of Pages: 264
Published: 18 September 2013
Country of Publication: GB
Dimensions (cm): 23.5 x 15.8 x 1.4
Description:

Businesses looking to succeed in the digital, global economy must innovate to survive, and Innovation: How Innovators Think, Act and Change Our World highlights the pioneers who have broken the mold and led the pack in every field, from IT to food, fashion to healthcare. Innovation expert, Kim Chandler McDonald underlines the common denominators linking these highly creative people, such as their compulsion to tell their truth, unpalatable or not, their entrepreneurial instincts and their steadfast protection of their brands.

This book offers:
--understanding of innovation as a mindset rather than a process
--insight on how to start thinking like an innovator and into how this can assist them with their own careers and goals
--knowledge of how to cultivate innovation in their own team, department or business
--personal accounts from international innovators

Innovation: How Innovators Think, Act and Change Our World showcases interviews with over 100 people who have pushed aside the boundaries in their field, s...

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