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Leading Digital
Author: George Westerman

ISBN: 9781625272478
Format: Hardcover
Number Of Pages: 256
Published: 14 October 2014
Country of Publication: US
Dimensions (cm): 23.5 x 15.6 x 2.6
Description:
If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment-think again.

In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it-including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries-from finance to manufacturing to pharmaceuticals-are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these par...

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