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Social Media Marketing
Author: Tracy L. Tuten

ISBN: 9781473913011
Format: Paperback
Number Of Pages: 352
Published: 12 December 2014
Country of Publication: GB
Dimensions (cm): 23.2 x 19.0 x 2.2
Description:




Social Media Marketing was the first textbook to cover this vital subject. It shows howsocial media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights.

The authors outline the 'Four Zones' of social media that marketers can use to achieve their strategic objectives. These include:

1. Community (e.g. Instagram)
2. Publishing (e.g. Tumblr)
3. Entertainment (e.g. Candy Crush Saga)
4. Commerce (e.g. Groupon)

This second edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate.
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