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HBR Guide to Building Your Business Case
Author: Raymond Sheen

ISBN: 9781633690028
Format: Paperback
Number Of Pages: 144
Published: 1 August 2015
Country of Publication: US
Dimensions (cm): 22.9 x 12.7 x 2.0
Description:
You've got a great idea that will increase revenue or productivity-but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute.

Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that.

About the Author

Raymond Sheen, PMP, is the president of Product & Process Innovation, a consulting firm specializing in project management, product development, and process improvement.

Amy Gallo is a contributing editor at Harvard Business Review and is the author of the forthcoming HBR Guide to Managing Conflict at Work.

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