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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author: Dan Ariely

ISBN: 9780061353246
Format: Paperback
Number Of Pages: 384
Published: 1 May 2010
Country of Publication: US
Dimensions (cm): 20.2 x 16.6 x 2.3
Description:


A challenging mate to Freakonomics, Predictably Irrational examines how the world often works according to principles of irrationality in the places where we least expect it.

Do you know why you still have a headache after taking a one-cent aspirin, but why that same headache disappears if the aspirin costs fifty cents? Do you know why recalling the Ten Commandments reduces people's tendency to lie, or why honor codes are actually effective in reducing dishonesty at the workplace? Do you know why, after doing careful and extensive research on which car to buy, a random meeting with someone who had an awful experience with that car changes your decision? Why do we make decisions contrary to our better judgment? What is "better judgment?"

Predictably Irrational challenges us to ponder these questions (questions we sometimes avoid) and demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious situations) where rational thought is expected. We all succumb to irrationality, it's about time we find out how it affects our daily lives in a si...

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