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Compelling People
Author: John Neffinger

ISBN: 9780349404875
Format: Paperback
Number Of Pages: 336
Published: 10 June 2014
Country of Publication: GB
Dimensions (cm): 19.8 x 12.6 x 2.7
Description:
Everyone wants to know how to be more influential. But most of us don't really think we can have the kind of magnetism or charisma that we associate with someone like Bill Clinton or Oprah Winfrey unless it comes naturally.

Now, in Compelling People, which is already being taught at Harvard and Columbia Business Schools, John Neffinger and Matthew Kohut show that this isn't something we have to be born with - it's something we can learn. Expanding on the themes in their co-authored Harvard Business Review cover story "Connect, Then Lead," they trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once. The ability to master this dynamic is so rare that we celebrate and elevate those people who have managed to do it.

Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal:

- The common thread connecting Mac...

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