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Selling to Big Companies
Author: Jill Konrath

ISBN: 9781419515620
Format: Paperback
Number Of Pages: 272
Published: 1 December 2005
Country of Publication: US
Dimensions (cm): 22.9 x 15.2 x 1.3
Description:
Struggling to Get Your Foot in the Door of Big Companies?

Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away.

 

It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big accounts.

 

Discover how to:

•       ­  Target accounts where you have the highest likelihood of success.

•       ­  Find the names of prospects who can use your offering.

•       ­  Create breakthough value propositions that capture their attention.

•       ­  Develop an effective, multi-faceted account-entry campaign.

•       ­  Overcome obstacles and objections that derail your sale efforts.

•     

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