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The World Made Meme
Author: Ryan M. Milner

ISBN: 9780262034999
Format: Hardcover
Number Of Pages: 272
Published: 16 September 2016
Country of Publication: US
Dimensions (cm): 22.9 x 15.2 x 1.4
Description:
Internet memes digital snippets that can make a joke, make a point, or make a connection are now a lingua franca of online life. They are collectively created, circulated, and transformed by countless users across vast networks. Most of us have seen the cat playing the piano, Kanye interrupting, Kanye interrupting the cat playing the piano. In The World Made Meme, Ryan Milner argues that memes, and the memetic process, are shaping public conversation. It's hard to imagine a major pop cultural or political moment that doesn't generate a constellation of memetic texts.

Memetic media, Milner writes, offer participation by reappropriation, balancing the familiar and the foreign as new iterations intertwine with established ideas. New commentary is crafted by the mediated circulation and transformation of old ideas. Through memetic media, small strands weave together big conversations.

Milner considers the formal and social dimensions of memetic media, and outlines five basic logics that structure them: multimodality, reappropriation, resonance, collectivism, and spread. He examines how memetic media bot...

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