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Different Thinking
Author: Anja Foerster

ISBN: 9780749453909
Format: Paperback
Number Of Pages: 208
Published: 18 April 2009
Country of Publication: GB
Dimensions (cm): 23.5 x 15.8 x 1.5
Description:
"Different Thinking" is a manifesto for a new management. A management that upends long-held industry conventions, fearlessly challenges the old guard, and strives to amaze customers with innovative and unique products and services. Featuring case studies from major international brands and companies including Apple, Virgin, BMW, Starbucks, and Washington Mutual Bank, the authors illustrate how taking such innovative approaches has worked in practice. Written in an accessible and practical style, "Different Thinking" offers business and management practitioners, and students of business, the opportunity to re-energize, transform and significantly increase the value of their organizations. This book demonstrates that the future belongs to those who dare to take risks, break old rules, and seize opportunities.

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