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Business Insights: China
Author: Jonathan Reuvid

ISBN: 9780749459918
Format: Paperback
Number Of Pages: 328
Published: 19 January 2011
Country of Publication: GB
Dimensions (cm): 24.8 x 15.9 x 1.9
Description:
Increasingly open to foreign investment and with a burgeoning consumer market, China represents an enormous commercial opportunity - but how can businesses succeed? "Business Insights: China" gives readers an overview of the corporate business achievements already made in China and a comprehensive guide to the opportunities available for other businesses, wherever they are in the world. Based on the real-life experiences of, and lessons learned by, companies who have moved into the Chinese business arena, the book highlights the successes and failures of operating in such a challenging market. With practical advice and many comprehensive case studies, "Business Insights: China" offers valuable assistance for anyone looking to initiate or develop their business activities in China. This second edition of "Business Insights: China "includes a significant focus on risk management, providing a detailed examination of the unique challenges facing anyone establishing or developing a business in one of the world's most dynamic markets.

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