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Encyclopedia of Sports Management and Marketing
Author: Professor Mark Dodds

ISBN: 9781412973823
Format: Hardcover
Number Of Pages: 1960
Published: 22 August 2011
Country of Publication: US
Dimensions (cm): 28.0 x 21.6 x 13.7
Description:


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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

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