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Media Effects
Author: W. James Potter

ISBN: 9781412964692
Format: Paperback
Number Of Pages: 400
Published: 19 December 2011
Country of Publication: US
Dimensions (cm): 23.1 x 19.0 x 2.2
Description:
Mass Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of mass media by organizing the book around two Media Effects Templatesùthe first examines media influences on individuals and the second looks at media influences on larger social structures and institutions. By foregrounding the different types of effects upon individuals and institutionsùinfluences on behavior, attitudes, and beliefs, for exampleùPotter helps students to understand what the effects of media are, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences to look for evidence of these effects in their own lives. KEY FEATURES BENEFITS: · ·Organized and focused on effects students are interested in -- rather than an examination of the (yet unknown) history, theories, and methods of effects research. · ·The Media Effects Templates serve as maps of the full range of media in...

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