New item Free shipping Pay Now
Add this item to Cart for a combined free shipping deal
Click to enlarge photo

Listing Detail Tabs

Delivery takes approximately 4-7 business days.

This title is In Stock in the Booktopia Distribution Centre. We will send you a confirmation email with a Tracking Code to follow the progress of your parcel when it ships.

Xiaomi Way
Author: Citic

ISBN: 9781259584534
Format: Hardcover
Number Of Pages: 256
Published: 6 November 2015
Country of Publication: US
Dimensions (cm): 23.1 x 16.2 x 2.5
Description:


The cofounder of "China's new smartphone king" (CNN) reveals the strategy that launched his company to the top of the industry in record time

In an extraordinarily competitive industry, Xiaomi has risen to the top echelon through innovative marketing and visionary business strategy. In just four short years, it has become the third largest smartphone maker in the world. How did they do it?

The Xiaomi Way details both the marketing and business strategy behind the company's success, each of which is built on three pillars. Its marketing maxims are: Open R&D to users, create an interactive design, and promote through word-of-mouth. Its strategy tenets are: Create products that are "in," turn users into fans, promote through social media.

All put together, these six principles have created a company that many are comparing to Apple. Whether you're seeking a book to help you grow your business or you simply love incredible business success stories,The Xiaomi Way has everything you're looking for. 

Returns Policy:
30-day money back guarantee for return if the item is not as described, is damaged or is faulty. We do not offer a refund if you change your mind.

Customs Charges & Duties:
Orders over the value of $270 will be liable for customs charges, taxes including GST and brokerage costs which are the recipient's sole responsibility.
There were no answered questions or comments placed on this listing.
Your question and answer privileges have been disabled.
You must log in to view questions and answers on this listing. We recommend reading questions before you make any purchases.
Please log in to view questions and answers on this listing. We recommend reading questions before you make any purchases. Available only to approved bidders. You must be an authenticated member to ask questions Find out more about becoming authenticated. Your account is in debt Your current account balance is You must credit your account to use this feature.
Firearms Licence #
By entering my licence number, I confirm I am aware of my obligations under the Arms Act.
Transaction details may be provided to police in accordance with the Terms & Conditions.
Your current account balance is Please note you will lose your question and answer privileges if your account is in debt for more than 2 weeks. Credit your account.
I confirm that I am over 18 years old.
To prevent your personal details being misused please do not put emails or phone numbers in questions. Failure to comply may result in the suspension of your account. The seller cannot add a Buy Now price once bidding has started.

Shipping options

  • Free shipping within New Zealand  

Payment options