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The Network is Your Customer
Author: David L. Rogers

ISBN: 9780300188295
Format: Paperback
Number Of Pages: 336
Published: 29 October 2012
Country of Publication: US
Dimensions (cm): 23.4 x 15.5 x 2.5
Description:


"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."-Jeff Jarvis, author of What Would Google Do

"This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."-Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age.

Marketing expert David Rogers examines how digital technologies-from smartphones to social networks-connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies-strategies designed for customer networks.

Rogers offers five strategies that any business can use to create new value:
ACCESS-be faster, be easier, be everywhere, be always on
ENGAGE-become a source of valued content
CUSTOMIZE-make your offering adaptable to your customer's needs
CONNECT-become a part of your customers'...

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